Blaine Dunkley - Director of Photography
JACK DANIELS No. 7 MOTEL - Three Spots
Agency - Mirrorball
EP - Stephen V. Papageorge
Director - Ryan Hunter
DP - Blaine Dunkley
Gaffer - David McCabe Jr.
Jack Daniel’s is one of America’s most iconic brands, but fame and ubiquity wasn’t translating into relevance among millennial Whiskey Drinkers. Mirrorball created Motel No. 7, a Motel-themed experience which brought the aspirational lifestyle seeded within the Brand’s rich Heritage; Throughout history, countless musicians have been captured with Jack Daniel's by their side, whether it be on stage or between gigs at roadside motel rooms. Inspired by this journey, we created Motel No. 7, a multi-channel marketing platform based on a music-fueled roadside motel, where the lines between real and the imaginary blur. The 4-night, 2-market interactive event series aimed to spark a new generation of cultural relevancy and stir up the spirit of their whiskey making credentials with an experience completely unique to Jack.