A lyric video for Hozier's "Almost (Sweet Music)," commissioned by Columbia Records and shot on a freezing Manhattan rooftop.
The concept was an homage to Bob Dylan's "Subterranean Homesick Blues," the cue-card sequence that opens D.A. Pennebaker's Dont Look Back and is widely considered one of the first modern music promos. We wanted it loose and spontaneous, as if you'd stumbled on Hozier up there. Huge thanks to the foggy weather, the zoom lens, and the pantyhose stretched behind the lens for the aesthetic.
PS: Andrew is one of the sweetest and kindest artists I've ever worked with. I wish nothing but the biggest success for this talent.
Director/Editor: Kevin Slack
DP + Colorist: Blaine Dunkley
1st AC: Kirk Nakamura
PA: Misha Macnie
Production Company/Producer: Content Video + Steve Gottlieb
Columbia Records Commissioner: Jill Kaplan (with help from Alexa Zeliger)